We add value to our clients’ brands by helping them to differentiate themselves, engage, connect and communicate more effectively.

Thursday, 27 September 2012 14:29 Written by 
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frontlinestudio methodology

Creating innovative value propositions, generating awareness, differentiating them and effectively engaging target audience, has become relatively more challenging, due to the explosion of alternative competitive solutions, consumers who are becoming more complex and the advent of multi-channel communication platforms.

Our function is to reduce the impact of these complexities by delivering a seemless brand management solution that engages your clients, attracts attention; increasing loyalty, repeat purchases and sales to driving your bottomline.

Integrated communication used to be confined to print, electronic and outdoor, but, today it has diversified to include web, with it’s numerous and complicated social media assets: digital Apps, blogs, online advertising, Search Engine Optimisation, direct mail (e-mail marketing), viral campaigns, video marketing, and the like. Due to this evolution in client habits and communication, it’s become vital for companies to execute more inclusive integrated communication strategies that target and engage customers where they inteface, using an  optimum mix of communication assets and channels at a value cost to successfully market products and services.

To enhance our ability to achieve our clients’ objectives through brand management, we have developed a method with eight fundamental stages that are essential in the creation, execution and control of brand and marketing plans.

Research + Insight + Strategy + Creative + Development + Deployment + Assessment + Correction + Prince2 Project Management = Solution

Our 360 degree method ensures that from project initiation to out-put delivery, the right value is delivered to the right target market in an innovative, corrective and sustainable manner. This is how we enable our clients to differentiate themselves from their competitors and engage their clients to build profitable, lasting client-brand relationships.

 

01. RESEARCH

Be it a dip-stick survey or conducting a comprehensive market analysis, market intelligence is fundamental in gaining insights into unique and effective ways of differentiating, positioning and marketing a brand. In our process, research and market intelligence is the starting point of all our projects, no matter how small the project. On the initiatiion of any project, including those where the client has a minial budget, we start with doing our homework to extract the insights and understanding that will result in quality solutions. The market is saturated with businesses competing for share-of-mind, recall and recognition, hence, it’s become vital for companies to gain knowledge on needs of consumers and expose weakenesses (gaps) in the competitions armour to build competitive advantages into their brand propositions, differntiaite their offerings and engage their clients better than competitiors. Such gaps are identified and exposed through research insights, and we are committed to gaining insights as a currency for innovation.

02. INSIGHT

To us, insight is the key to identifying gaps, unlocking quantum-leap ideas -the catalyst to innovation- it’s the essential ingredient in fostering innovation. Insights facilitate our brainstorming process, exposing gaps, triggering ideas and enabling us to nurture them and develop unique, original solutions that differentiate your company’s brand, products or services To give us adequate insights -in relationship to history, current and future aspirations- our insights are attained from an analysis of:
  • The market place
  • The customer (historical, current and future needs/tastes/preferneces)
  • The competition
  • The organisation

03. STRATEGY

Armed with understanding, insight and innovative potential ideas, we begin the process of setting objectives, marking critical success factors; formulating and chosing potentially feasible strategies that will achieve our client’s marketing objectives most effectlively. Our marketing strategies are marketing orientated and focuses on four pillars
  • The brand
  • The competitor
  • The customer and
  • The market

Strategy then essentially distills into S.T.P:
  • Segmentation,
  • Targeting and
  • Positioning which is essentially is the A to Z of brand and marketing strategy.

04. CREATIVE

This is where it gets fun and our passion bubbles into tangible eye candy, once again we start the creative process by using the insights, brainstorming creative ideas, generating ideas and creatively developing the concepts that deliver on the strategy. We are focused on creative and innovative concepts that will deliver unique value delivery and integrate it with original and engaging campaign mechanisms. We never loose focus on the strategic objectives of the project and ensure that all creative development is in alignment with the set objectives.

05. DEVELOPMENT

This is where it gets technical and we put all our ideas on to the production line to build the final product through an interative process. Great ideas require great development, execution, rationalization, correction and project management. We have the perfect blend of skills, experience and a continuous learning culture, which allows us to deliver across traditional and digital platforms - 360º solutions- that encompasses: strategy execution, print design, print, web development, SEO, SMO, social media marketing through to digital Apps. This holistic execution is part of what makes our work effective, not just pretty designs but effective, measurable solutions.

06. DEPLOYMENT

The execution of each strategy requires the process of rationalising, assessing and amending the strategy inline with it’s goals through out the execution. It’s at this point that we monitor how each of our strategy execution stages are actually performing against set targets and control them accordingly to align them with desired outcomes.

07. ASSESMENT

Be it a dip-stick survey or conducting a comprehensive market analysis, market intelligence is fundamental in gaining insights into unique and effective ways of differentiating, positioning and marketing a brand. In our process, research and market intelligence is the starting point of all our projects, no matter how small the project. On the initiatiion of any project, including those where the client has a minial budget, we start with doing our homework to extract the insights and understanding that will result in quality solutions. The market is saturated with businesses competing for share-of-mind, recall and recognition, hence, it’s become vital for companies to gain knowledge on needs of consumers and expose weakenesses (gaps) in the competitions armour to build competitive advantages into their brand propositions, differntiaite their offerings and engage their clients better than competitiors. Such gaps are identified and exposed through research insights, and we are committed to gaining insights as a currency for innovation.

08. CORRECTION

Be it a dip-stick survey or conducting a comprehensive market analysis, market intelligence is fundamental in gaining insights into unique and effective ways of differentiating, positioning and marketing a brand. In our process, research and market intelligence is the starting point of all our projects, no matter how small the project. On the initiatiion of any project, including those where the client has a minial budget, we start with doing our homework to extract the insights and understanding that will result in quality solutions. The market is saturated with businesses competing for share-of-mind, recall and recognition, hence, it’s become vital for companies to gain knowledge on needs of consumers and expose weakenesses (gaps) in the competitions armour to build competitive advantages into their brand propositions, differntiaite their offerings and engage their clients better than competitiors. Such gaps are identified and exposed through research insights, and we are committed to gaining insights as a currency for innovation.

PRINCE 2 PROJECT MANAGEMENT

We use the Prince2 mothodology to management and insure that the products produced in our projects are fit for purpose to achieve sought benefits of our clients, produced according to best practice, produced in time, and in a cost effective manner. The method involves deducing our projects into manageable stages with measureable quality and milestone criterias that determine the resource allocation, quality criteria, risk management and timelines to ensure that our projects are managed in a controlled, scalable environment. Through Prince2 methodology we recommend the project governance structure that allows both us and the client to achieve adequate directing, staff skilling, management, continuous learning and communication on the projects we undertake. Our projects are product and customer orientated and to achieve this our products are quality managed through our quality control management system. Our systems and processes are all governed by the Prince2 Princliples, Themes and Processes to ensure a world-class product delivery, hence, we guarantee quality solutions at an internation standard.

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