Administrator

Administrator

Thursday, 27 September 2012 14:29

Our Method Again

frontlinestudio methodology

Creating innovative value propositions, generating awareness, differentiating them and effectively engaging target audience, has become relatively more challenging, due to the explosion of alternative competitive solutions, consumers who are becoming more complex and the advent of multi-channel communication platforms.

Our function is to reduce the impact of these complexities by delivering a seemless brand management solution that engages your clients, attracts attention; increasing loyalty, repeat purchases and sales to driving your bottomline.

Integrated communication used to be confined to print, electronic and outdoor, but, today it has diversified to include web, with it’s numerous and complicated social media assets: digital Apps, blogs, online advertising, Search Engine Optimisation, direct mail (e-mail marketing), viral campaigns, video marketing, and the like. Due to this evolution in client habits and communication, it’s become vital for companies to execute more inclusive integrated communication strategies that target and engage customers where they inteface, using an  optimum mix of communication assets and channels at a value cost to successfully market products and services.

To enhance our ability to achieve our clients’ objectives through brand management, we have developed a method with eight fundamental stages that are essential in the creation, execution and control of brand and marketing plans.

Research + Insight + Strategy + Creative + Development + Deployment + Assessment + Correction + Prince2 Project Management = Solution

Our 360 degree method ensures that from project initiation to out-put delivery, the right value is delivered to the right target market in an innovative, corrective and sustainable manner. This is how we enable our clients to differentiate themselves from their competitors and engage their clients to build profitable, lasting client-brand relationships.

 

01. RESEARCH

Be it a dip-stick survey or conducting a comprehensive market analysis, market intelligence is fundamental in gaining insights into unique and effective ways of differentiating, positioning and marketing a brand. In our process, research and market intelligence is the starting point of all our projects, no matter how small the project. On the initiatiion of any project, including those where the client has a minial budget, we start with doing our homework to extract the insights and understanding that will result in quality solutions. The market is saturated with businesses competing for share-of-mind, recall and recognition, hence, it’s become vital for companies to gain knowledge on needs of consumers and expose weakenesses (gaps) in the competitions armour to build competitive advantages into their brand propositions, differntiaite their offerings and engage their clients better than competitiors. Such gaps are identified and exposed through research insights, and we are committed to gaining insights as a currency for innovation.

02. INSIGHT

To us, insight is the key to identifying gaps, unlocking quantum-leap ideas -the catalyst to innovation- it’s the essential ingredient in fostering innovation. Insights facilitate our brainstorming process, exposing gaps, triggering ideas and enabling us to nurture them and develop unique, original solutions that differentiate your company’s brand, products or services To give us adequate insights -in relationship to history, current and future aspirations- our insights are attained from an analysis of:
  • The market place
  • The customer (historical, current and future needs/tastes/preferneces)
  • The competition
  • The organisation

03. STRATEGY

Armed with understanding, insight and innovative potential ideas, we begin the process of setting objectives, marking critical success factors; formulating and chosing potentially feasible strategies that will achieve our client’s marketing objectives most effectlively. Our marketing strategies are marketing orientated and focuses on four pillars
  • The brand
  • The competitor
  • The customer and
  • The market

Strategy then essentially distills into S.T.P:
  • Segmentation,
  • Targeting and
  • Positioning which is essentially is the A to Z of brand and marketing strategy.

04. CREATIVE

This is where it gets fun and our passion bubbles into tangible eye candy, once again we start the creative process by using the insights, brainstorming creative ideas, generating ideas and creatively developing the concepts that deliver on the strategy. We are focused on creative and innovative concepts that will deliver unique value delivery and integrate it with original and engaging campaign mechanisms. We never loose focus on the strategic objectives of the project and ensure that all creative development is in alignment with the set objectives.

05. DEVELOPMENT

This is where it gets technical and we put all our ideas on to the production line to build the final product through an interative process. Great ideas require great development, execution, rationalization, correction and project management. We have the perfect blend of skills, experience and a continuous learning culture, which allows us to deliver across traditional and digital platforms - 360º solutions- that encompasses: strategy execution, print design, print, web development, SEO, SMO, social media marketing through to digital Apps. This holistic execution is part of what makes our work effective, not just pretty designs but effective, measurable solutions.

06. DEPLOYMENT

The execution of each strategy requires the process of rationalising, assessing and amending the strategy inline with it’s goals through out the execution. It’s at this point that we monitor how each of our strategy execution stages are actually performing against set targets and control them accordingly to align them with desired outcomes.

07. ASSESMENT

Be it a dip-stick survey or conducting a comprehensive market analysis, market intelligence is fundamental in gaining insights into unique and effective ways of differentiating, positioning and marketing a brand. In our process, research and market intelligence is the starting point of all our projects, no matter how small the project. On the initiatiion of any project, including those where the client has a minial budget, we start with doing our homework to extract the insights and understanding that will result in quality solutions. The market is saturated with businesses competing for share-of-mind, recall and recognition, hence, it’s become vital for companies to gain knowledge on needs of consumers and expose weakenesses (gaps) in the competitions armour to build competitive advantages into their brand propositions, differntiaite their offerings and engage their clients better than competitiors. Such gaps are identified and exposed through research insights, and we are committed to gaining insights as a currency for innovation.

08. CORRECTION

Be it a dip-stick survey or conducting a comprehensive market analysis, market intelligence is fundamental in gaining insights into unique and effective ways of differentiating, positioning and marketing a brand. In our process, research and market intelligence is the starting point of all our projects, no matter how small the project. On the initiatiion of any project, including those where the client has a minial budget, we start with doing our homework to extract the insights and understanding that will result in quality solutions. The market is saturated with businesses competing for share-of-mind, recall and recognition, hence, it’s become vital for companies to gain knowledge on needs of consumers and expose weakenesses (gaps) in the competitions armour to build competitive advantages into their brand propositions, differntiaite their offerings and engage their clients better than competitiors. Such gaps are identified and exposed through research insights, and we are committed to gaining insights as a currency for innovation.

PRINCE 2 PROJECT MANAGEMENT

We use the Prince2 mothodology to management and insure that the products produced in our projects are fit for purpose to achieve sought benefits of our clients, produced according to best practice, produced in time, and in a cost effective manner. The method involves deducing our projects into manageable stages with measureable quality and milestone criterias that determine the resource allocation, quality criteria, risk management and timelines to ensure that our projects are managed in a controlled, scalable environment. Through Prince2 methodology we recommend the project governance structure that allows both us and the client to achieve adequate directing, staff skilling, management, continuous learning and communication on the projects we undertake. Our projects are product and customer orientated and to achieve this our products are quality managed through our quality control management system. Our systems and processes are all governed by the Prince2 Princliples, Themes and Processes to ensure a world-class product delivery, hence, we guarantee quality solutions at an internation standard.

Wednesday, 13 June 2012 09:59

Our Method

Getting your message across to your target audience has become more complicated with the evolution and explosion of potential platforms to talk to your market. It used to be print, TV, Radio & Outdoor. Now it’s Web, Mobile, Digital, Apps, Social Media, Google+, Blogs, PPC Advertising, Search Engine Optimization, E-Mail Marketing, Viral Campaigns, Google Adwords, etc, etc, and the list goes on. It is vital to have an integrated solution that ultilises the right mix of platforms and channels to effectively market your products and services.


We have developed a method based on six fundamental stages in the marketing and branding process, that are essential in the creation and execution of innovative marketing exercises.

 

Research + Insight + Strategy + Creative + Development + Deployment = Solution

 

Our holistic and integrated method ensures that from initial research and insight, through to the deployment of marketing communication, branding, on-line & off-line campaigns, PR, etc, that the right message is getting to the right audience in an innovative way. It’s how we help out client’s differentiate themselves from their competitors and engage in more interesting and rewarding relationships with their customers and clients.
Research
Whether it be a few meetings with client or conducting comprehensive market research, research is fundamental in gaining insight into how to find a unique and effective way to differentiate and market a brands products or services. The market is saturated with businesses trying to gain attention. In an aggressive and saturated world of advertising and marketing, it’s vital for companies to find a way to stand out and engage their audience.
Insight
To us, insights are the keys that unlock ideas and facilitate innovation, they are essential ingredients in being innovative. These insights guide our brainstorming process, thrashing & throwing out ideas, searching for a unique and original solution that is going to differentiate your company’s product and services, and an effective combination of delivery mechanisms to get the right message across to your desired target audience.
Strategy
Armed with understanding, insight and ideas, we start to formulate a strategy that will guide and align all marketing activities, creative development and set out the overall objectives and milestones. From basic planning to comprehensive marketing & brand strategy, we build the necessary strategy for you to effectively market against your competition. In modern day business, it’s a given that the quality of strategy is fundamental to success.
Creative
This is where it gets fun and we once again start the brainstorming, idea generation process and work at developing concepts that fulfill the strategy's objectives. We focus on creative and innovative concepts that will deliver unique communication messages and integrate them with innovative campaign mechanisms. We never lose focus on the strategic objectives of the project and ensure that all creative development is in alignment with the set out objectives.
Development
This is where it gets technical and we put all our ideas on to the production line and build the final product. Great ideas require great development and execution. We have the perfect blend of skills and experience that allows to execute across traditional and digital platforms, a 360º solution to development that goes from print, to web, to digital, through to apps. This holistic offering is part of what makes our work effective, and not just pretty design.
Deployment
Strategy in place, troops aligned, weapons manufactured and you are ready to go to war with your competitors. Our integrated approach to deployment is about plugging in, flicking that switch and making sure that our the elements of our marketing, branding and advertising campaigns go live with a bang. The level of impact in setting things in motion is directly related to the impression made on your target audience.
Friday, 18 May 2012 16:17

We don't ...

Don’t be curious, find out how we can help you get more out of your marketing and branding efforts. Even if you just have a general enquiry, get in touch, speak to us. We probably have what you are looking for, fresh thinking, fresh ideas and strategic insight that works. It’s how we help our clients to succesfuly market their products and services with improved ROI on their marketing spend.

Friday, 18 May 2012 02:37

Nosipo Bekani

 

 

Nosipo Bekani

Director

 

Nosipo Bekani has been a member of the Frontlinestudio Executive Team as Director for over 2 years. Nosipo has extensive experience in marketing & branding, project management, human capital and client relations across a range of industries including Investment Banking, Legal and Telecommunications. Prior to joining frontlinestudio, she served as the in-house EA/Marketing & Branding custodian and Project Manager for a Private Equity firm called Musa Capital in Sandton. Previously Nosipo worked for RMB Investment Bank, as well as Edward Nathan Sonnenbergs, South Africa’s largest law firm.

Friday, 18 May 2012 02:24

Rutendo Matinyarare

 

 

Rutendo Matinyarare

Marketing & Strategy

 

Rutendo is the Marketing Director and co- founder of Frontline Studio with over 15 years marketing experience. He has managed to grow the customer base by offering progressive value offerings that include online marketing and digital strategies that are aligned to prevailing global trends. His knowledge of web optimization and effective social media strategies distinguishes him as marketer of the 21st century. His ability to apply the various marketing strategies across industries which include financial services to mining has ensured that Frontline remains ahead of its peers in offering effective marketing solutions to its burgeoning client base.

Rutendo’s qualifications include the Chartered Institute of Marketing Professional Postgraduate Diploma from (CIM) (UK), Marketing degree with the Institute of Marketing Management Graduate (SA) and a Sales and Marketing Management Diploma from the London Chamber of Commerce and Industry (LCCI). He is presently completing the necessary processes to attain his Chartered Marketer status with the CIM

 

Thursday, 17 May 2012 01:51

baby

We believe identifying the true character of an organisation is the first step to great marketing.
We help our clients get their funk on.

Thursday, 17 May 2012 01:51

zebra

Through creative strategy, execution and integrated delivery, we help our clients . differentiate
themselves and stand out from the crowd.

Thursday, 17 May 2012 01:50

elvis

Every individual and organisation has their own unique story. Sometimes they
just need help expressing it.

Thursday, 17 May 2012 01:46

kids

Marketing and branding is all about nurturing relationships with customers and clients. Our job
is to help present you in your best light.